Projekti CAITO lõpukonverents toimub 26.-27.11.2019

Kutsume Teid osalema CAITO projekti raames toimuval Jaapani turu teemalisel konverentsil.
Konverents toimub 27.novembril Tallinnas, vast avatud PROTO Avastustehases.
Konverentsile eelneb 26.novembril seminar Luhtre turismitalus (vt täpsemalt lisatud kavast).
Registreerumine konverentsile on avatud kuni 18.november SIIN!

Tulenevalt rahvusvahelistest esinejatest ja kuulajatest (ettevõtjad Soomest ja Lätist) on konverentsi töökeel inglise keel.
Konverentsil ja sellele eelneval seminaril osalemine on kõigile tasuta. Luhtre Turismitallu ja tagasi on võimalik saada ühise bussiga Tallinnast.


Conference
JAPAN – THE GATE TO ASIAN TOURISM MARKET

26-27th of November

VENUE
Pre-conference seminar: Luhtre Tourism Farm (Rapla County, www.luhtre.ee)
Conference: PROTO Invention Factory (Tallinn, http://prototehas.ee)

REGISTRATION
You are welcome to register until 18th of November to the conference and pre-conference seminar at https://forms.gle/wZMxHVppVTEsV4mH7
There is no participation fee.

Language: English

AGENDA

PRE-CONFERENCE SEMINAR
26th of November at Luhtre Tourism Farm,
Rapla County, www.luhtre.ee

16.45 Bus from Tallinn to Luhtre Tourism Farm.
The point of departure will be specified.

18:00 –18:30 Welcome words by CAITO project
Presentation of GO RURAL tourism products brochure and Sauna product brochure
Lea Sudakova, Estonian University of Life Sciences
Asnate Ziemele, Latvian Countrytourism Association „Lauku Celotajs“
Raili Mengel, Estonina Rural Tourism Organisation

18:30 – 19:00 How we hosted the Japanese Tour Operators and Media group
Marje Schmidt, Luhtre Tourism Farm

19:00 – 19:45 Sauna product - sharing experiences.
Discussion.
Smoke sauna product via VR glasses.

20:00..... Joint dinner
Folk-dance group

ca 22:00 Bus takes guests back to Tallinn


CONFERENCE
27th of November at PROTO Invention Factory
Peetri 10, Tallinn
http://prototehas.ee

10:00 – 10:30 Welcome coffee and registration

10:30 – 10:45 Opening words by moderator Kristo Elias

TOURISM TRANSPORT AND TRAVEL INFORMATION

10:30 – 10:50 Gap analysis results in Customer Journey provided by CAITO project
Roger Evans, Estonian University of Life Sciences

10:50 – 11:10 Latvian tourism routes example
Kristiāns Godinš, Chairman of the Board of Latvian Road Transport Administration

11:10 – 11:30 Integrating and improving rural travel experiences through digital solutions,
Tony Lusikka, VTT Research Scientist

11:30 – 12:00 Panel discussion for tourism-transport related institutions

12:00 – 12:10 PROTO Invention Factory intro
Ott Sarapuu, Managing Director of the PROTO Investion Factory

12:10 – 13:00 Buffet lunch

TOURISM MARKETING AND COORDINATION FOR JAPANESE TOURISM MARKET

13:00-13:45 Japanese tourism market, common marketing for Asian markets, cooperation with CAITO project
13:00 – 13:15 Hanna Muoniovaara, Manager, Regional Partnership – Helsinki,
Business Finland, Visit Finland
13:15 – 13:30 Visit Latvia representative
13:30 – 13:45 Annely Vürmer, Sectoral Manager of Business Marketing,
Estonian Tourism Board Enterprise Estonia

13:45 – 14:05 How Japan introduces the new products and how CAITO built bridge between Estonian, Latvian and South Coast of Finland rural areas and Japan.
Shigeyoshi Noto, CAITO project Japanese market expert, Foresight Marketing Ltd.

14:05 – 14:30 Panel discussion for tourism coordination and marketing institutions

14:30 – 15:00 Coffee break

ENTREPRENEURS AND INTERMEDIARIES– PRODUCT DEVELOPMENT

15:00 – 15:20 Why TO´s paying penalties when trying to include rural tourism product and services
Marianne Lifländer, Destination Manager, KuoniTumlare

15:20– 15:40 Intermediary between customers and Japanese
Japanese language guide Uģis Nastevičs, Latvia

15:40 – 15:50 How to welcome Japanese guests, Christmas time home visit
Riitta Laine, guide at Tytyri mine and tourism entrepreneur, Finland

15:50 – 16:00 Smoke sauna story
Eda Veeroja, tourism entrepreneur, Estonia

16:00 – 16:10 Farm visit with Japanese guests and mid-summer festival
Anna Palelione, Latvian Countrytourism Association „Lauku Celotajs“


16:10 – 16:30 Tour operator´s and media familiarisation trips feedback
Minna Ermala, Lohja City Tourism Development
Raili Mengel, Estonian Rural Tourism Organisation
Asnate Ziemele / Anna Palelione, Latvian Countrytourism Association „Lauku Celotajs“

16:30 – 16:50 Discussion and questions

16:50 – 17:00 Closing of conference, by moderator Kristo Elias