Jaapani turu teemaline konverents toimus 27.11.19 Tallinnas
27.novembril toimus Tallinnas, vast avatud PROTO Avastustehases, Jaapani turu teemaline konverents "JAPAN – THE GATE TO ASIAN TOURISM MARKET"
Tulenevalt rahvusvahelistest esinejatest ja kuulajatest (ettevõtjad Soomest ja Lätist) oli konverentsi töökeel inglise keel.
CONFERENCE OPENING
- 10:00 – 10:30 Welcome coffee and registration
- 10:30 – 10:45 Opening words by moderator Kristo Elias
TOURISM TRANSPORT AND TRAVEL INFORMATION
- 10:30 – 10:50 Gap analysis results in Customer Journey provided by CAITO project (Roger Evans, Estonian University of Life Sciences)
- 10:50 – 11:10 Latvian tourism routes example (Kristiāns Godinš, Chairman of the Board of Latvian Road Transport Administration)
- 11:10 – 11:30 Integrating and improving rural travel experiences through digital solutions (Tony Lusikka, VTT Research Scientist)
- 11:30 – 12:00 Panel discussion for tourism-transport related institutions
- 12:00 – 12:10 PROTO Invention Factory intro (Ott Sarapuu, Managing Director of the PROTO Investion Factory)
- 12:10 – 13:00 Buffet lunch
TOURISM MARKETING AND COORDINATION FOR JAPANESE TOURISM MARKET
- 13:00-13:45 Japanese tourism market, common marketing for Asian markets, cooperation with CAITO project
- 13:00 – 13:15 Hanna Muoniovaara, Manager, Regional Partnership – Helsinki, Business Finland, Visit Finland
- 13:15 – 13:30 Visit Latvia representative
- 13:30 – 13:45 Annely Vürmer, Sectoral Manager of Business Marketing, Estonian Tourism Board Enterprise Estonia
- 13:45 – 14:05 How Japan introduces the new products and how CAITO built bridge between Estonian, Latvian and South Coast of Finland rural areas and Japan.
- Shigeyoshi Noto, CAITO project Japanese market expert, Foresight Marketing Ltd.
- 14:05 – 14:30 Panel discussion for tourism coordination and marketing institutions
- 14:30 – 15:00 Coffee break
ENTREPRENEURS AND INTERMEDIARIES– PRODUCT DEVELOPMENT
- 15:00 – 15:20 Why TO´s paying penalties when trying to include rural tourism product and services (Marianne Lifländer, Destination Manager, KuoniTumlare)
- 15:20– 15:40 Intermediary between customers and Japanese (Japanese language guide Uģis Nastevičs, Latvia)
- 15:40 – 15:50 How to welcome Japanese guests, Christmas time home visit (Riitta Laine, guide at Tytyri mine and tourism entrepreneur, Finland)
- 15:50 – 16:00 Smoke sauna story (Eda Veeroja, tourism entrepreneur, Estonia)
- 16:00 – 16:10 Farm visit with Japanese guests and mid-summer festival (Anna Palelione, Latvian Countrytourism Association „Lauku Celotajs“)
- 16:10 – 16:30 Tour operator´s and media familiarisation trips feedback (Minna Ermala, Lohja City Tourism Development; Raili Mengel, Estonian Rural Tourism Organisation; Asnate Ziemele / Anna Palelione, Latvian Countrytourism Association „Lauku Celotajs“
- 16:30 – 16:50 Discussion and questions
- 16:50 – 17:00 Closing of conference, by moderator Kristo Elias